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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
NBER working paper series
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Journal of advertising research
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NBER Working Paper
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
219
International journal of advertising : the quarterly review of marketing communications
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133
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The American economic review
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European journal of marketing : EJM
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Journal of historical research in marketing
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Psychology & marketing
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Journal of promotion management : innovations in planning and applied research
69
Journal of current issues and research in advertising : JCIRA
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Economics letters
63
IZA Discussion Paper
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Health marketing quarterly
61
The review of economics and statistics
58
Applied economics
57
Journal of current issues and research in advertising
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
55
International journal of industrial organization
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ECONIS (ZBW)
175
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1
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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2
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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3
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
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4
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
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5
Measuring trust in advertising : development and validation of the ADTRUST scale
Soh, Hyeonjin
;
Reid, Leonard N.
;
King, Karen Whitehill
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10003863807
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6
Political advertising and the older electorate
Tinkham, Spencer F.
;
Lariscy, Ruth Ann Weaver
;
Avery, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003863811
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7
Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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8
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
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9
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
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10
The impact of advertising creativity on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
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