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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
170
Werbung
170
Advertising effects
114
Werbewirkung
114
Consumer behaviour
35
Konsumentenverhalten
35
USA
33
United States
33
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21
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16
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16
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16
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Eisend, Martin
8
Dahlén, Micael
7
Chang, Chingching
6
Rosengren, Sara
6
Carlson, Les
4
Kees, Jeremy
4
Nelson, Michelle R.
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Yoon, Sukki
4
Ashley, Christy
3
Berry, Christopher
3
Burton, Scot
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Choi, Yung Kyun
3
Ford, John B.
3
Franke, George R.
3
Huh, Jisu
3
Laczniak, Russell N.
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Sasser, Sheila L.
3
Stafford, Marla Royne
3
An, Soontae
2
Baek, Tae Hyun
2
Belk, Russell W.
2
Bergkvist, Lars
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Capella, Michael L.
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Faber, Ronald J.
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2
Malthouse, Edward C.
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Muehling, Darrel D.
2
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2
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
263
Journal of business research : JBR
222
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
200
Journal of advertising
191
The journal of media economics
183
Journal of marketing communications
164
NBER working paper series
150
European Journal of Marketing
145
Journal of Consumer Marketing
138
SpringerLink / Bücher
133
Journal of media business studies
123
Management science : journal of the Institute for Operations Research and the Management Sciences
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
Journal of promotion management : JPM
98
Publizistik : Vierteljahreshefte für Kommunikationsforschung
97
Journal of marketing
94
JMM : the international journal on media management
83
Young Consumers
83
CESifo working papers
82
European journal of marketing : EJM
82
Journal of marketing research : JMR
78
European journal of operational research : EJOR
77
Journal of historical research in marketing
73
Jahrbuch der Absatz- und Verbrauchsforschung
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of promotion management : innovations in planning and applied research
70
Marketing Science
70
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
68
Psychology & marketing
68
Applied economics
67
International journal of industrial organization
65
Journal of business ethics : JOBE
64
Discussion paper / Centre for Economic Policy Research
63
Information economics and policy : IEP
62
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ECONIS (ZBW)
186
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1
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186
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1
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
2
Jack and Jill be nimble : a historical analysis of an "adless" children’s
magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
3
Trends in
advertising
research : a longitudinal analysis of leading
advertising
, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
4
The Journal of
Advertising
and the development of
advertising
theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
5
Affective responses to images in print
advertising
: affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
6
Could placing ads wrong be right? :
advertising
effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
7
It's not your father's
magazine
ad : magnitude and direction of recent changes in
advertising
style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
8
Getting a line on print ads : pleasure and arousal reactions reveal an implicit
advertising
mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
9
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
10
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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