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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Special issue: digital engagement with advertising
Rodgers, Shelly (ed.); Thorson, Esther (ed.) - 2018
Persistent link: https://www.econbiz.de/10011848708
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Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
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Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren; Vakratsas, Demetrios - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
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Online behavioral advertising : a literature review and research agenda
Boerman, Sophie C.; Kruikemeier, Sanne; Zuiderveen … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011744285
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Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil; Donthu, Naveen - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
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Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena; Prior, Diego; Rialp Criado, Josep - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
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Getting the balance right : commercial loading in online video programs
Bellman, Steven; Treleaven-Hassard, Shiree; Robinson, … - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158