Narrow search
Showing 1 - 10 of 183
Cover Image
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Cover Image
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Cover Image
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Cover Image
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.; Phillips, Barbara J. - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Cover Image
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Cover Image
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Cover Image
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.; Venger, Olesya - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Cover Image
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.; Wentzel, Daniel; Tomczak, Torsten - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Cover Image
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.; Swayne, Linda E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Cover Image
The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars; Eiderbäck, Daniel; Palombo, Michaela - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009659321