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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Creativity and innovation management
128
Journal of business research : JBR
92
NBER working paper series
82
SpringerLink / Bücher
67
Academy of Management journal : AMJ
50
International journal of innovation management
49
Working paper / National Bureau of Economic Research, Inc.
48
Springer eBook Collection
44
NBER Working Paper
39
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
39
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
39
Edward Elgar E-Book Archive
35
Technological forecasting & social change : an international journal
34
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
33
Research policy : policy, management and economic studies of science, technology and innovation
31
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
30
International journal of hospitality management
29
Innovation: organization & management : IOM
28
Leadership & organization development journal
27
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
27
International journal of arts management
24
Harvard business review : HBR
23
Journal of business ethics : JOBE
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of cultural economics
22
The Routledge companion to creativity
22
Business horizons
21
Harvard-Business-Manager : das Wissen der Besten
21
Journal of business and psychology
21
Human relations
20
Journal of advertising research
20
Journal of management & organization : JMO
20
Management decision : MD
20
The journal of product innovation management : an international publication of the Product Development & Management Association
20
IO-Management-Zeitschrift
19
Journal of management inquiry
19
Journal of open innovation : technology, market, and complexity
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Faculty & research / Insead : working paper series
17
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ECONIS (ZBW)
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1
Themed issue: methodology in advertising research
2017
Persistent link: https://www.econbiz.de/10011686454
Saved in:
2
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
Saved in:
3
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
4
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
5
Creative analogy as a means of articulating incongruent sponsorships
Madrigal, Robert
;
King, Jesse
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011798733
Saved in:
6
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
7
Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
8
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
9
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
10
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
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