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Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.; Wentzel, Daniel; Tomczak, Torsten - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.; Phillips, Barbara J. - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
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Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
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Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
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"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.; Venger, Olesya - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.; Swayne, Linda E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
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"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 91-106
Persistent link: https://www.econbiz.de/10009738525