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Winning ways : immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image
Pope, Nigel; Voges, Kevin E.; Brown, Mark - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003863781
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil; Donthu, Naveen - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
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State of the art and science in sponsorship-linked marketing
Cornwell, T. Bettina - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10003766363