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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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It's not whether you win or lose : it's how the game is played
Bee, Colleen C.; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
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Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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Are you entertained? : the impact of brand integration and brand experience in television-related advergames
Kinard, Brian R.; Hartman, Katherine B. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 196-203
Persistent link: https://www.econbiz.de/10009778525