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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
255
International journal of advertising : the review of marketing communications
242
International journal of advertising : the quarterly review of marketing communications
197
Journal of advertising
188
Journal of business research : JBR
183
Journal of marketing communications
163
Marketing science
112
Journal of promotion management : JPM
88
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Journal of marketing
74
Journal of historical research in marketing
73
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
European journal of marketing : EJM
67
Journal of marketing research : JMR
67
Journal of current issues and research in advertising : JCIRA
66
International journal of internet marketing and advertising : IJIMA
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Psychology & marketing
58
Journal of current issues and research in advertising
57
Health marketing quarterly
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
SpringerLink / Bücher
52
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
40
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
37
Journal of global marketing
36
Marketing letters : a journal of research in marketing
35
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
CESifo working papers
31
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ECONIS (ZBW)
175
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1
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Saved in:
2
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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3
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
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4
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
5
Measuring trust in advertising : development and validation of the ADTRUST scale
Soh, Hyeonjin
;
Reid, Leonard N.
;
King, Karen Whitehill
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10003863807
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6
Political advertising and the older electorate
Tinkham, Spencer F.
;
Lariscy, Ruth Ann Weaver
;
Avery, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003863811
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7
Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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8
Special issue on creativity research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
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9
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
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10
The impact of advertising creativity on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
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