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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
236
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Advertising
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Consumer behaviour
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Chang, Chingching
10
Eisend, Martin
9
Muehling, Darrel D.
7
Burton, Scot
6
Dahlén, Micael
6
Pelsmacker, Patrick de
6
Kees, Jeremy
5
Yoon, Hye Jin
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Baek, Tae Hyun
4
Kareklas, Ioannis
4
Nelson, Michelle R.
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Puntoni, Stefano
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Sheehan, Kim Bartel
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Bergkvist, Lars
3
Berry, Christopher
3
Carlson, Les
3
Cauberghe, Verolien
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Choi, Yung Kyun
3
Evans, Nathaniel J.
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Faber, Ronald J.
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Hudders, Liselot
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Jin, Hyun Seung
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Kim, Jooyoung
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Li, Hairong
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Matthes, Jörg
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McQuarrie, Edward F.
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Phillips, Barbara J.
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Ratneshwar, Srinivasan
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Reijmersdal, Eva A. van
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Roy, Rajat
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Singh, Surendra N.
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Stafford, Marla Royne
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Taylor, Charles Raymond
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Wright, Scott A.
3
Yoon, Sukki
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An, Soontae
2
Ashley, Christy
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
2,087
Journal of retailing and consumer services
1,952
International journal of hospitality management
804
International journal of consumer studies
774
Psychology & marketing
767
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
590
Journal of sports economics
577
Working paper / National Bureau of Economic Research, Inc.
483
SpringerLink / Bücher
482
NBER Working Paper
431
European Journal of Marketing
411
Asia Pacific journal of marketing and logistics
404
Journal of advertising research
399
The journal of product & brand management
399
European journal of marketing : EJM
395
Journal of marketing research : JMR
379
Applied economics
368
Journal of Consumer Marketing
367
Management science : journal of the Institute for Operations Research and the Management Sciences
367
Journal of marketing communications
366
The journal of brand management : an international journal
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of economic psychology : research in economic psychology and behavioral economics
344
Tourism management : research, policies, practice
339
Journal of marketing management : MM
334
Journal of international consumer marketing
333
Journal of travel and tourism marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of sport management : the official journal of the North American Society of Sport Management
328
Journal of retailing
327
Marketing letters : a journal of research in marketing
316
Journal of marketing
313
European Sport management quarterly : ESMQ
309
Journal of the Academy of Marketing Science
307
Cogent business & management
301
International journal of retail & distribution management
297
Journal of fashion marketing and management
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ECONIS (ZBW)
298
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1
Affective intensity and sponsor identification
Wakefield, Kirk L.
;
Bennett, Gregg
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10008665413
Saved in:
2
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
3
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
4
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
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5
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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6
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
7
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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8
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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9
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
10
The hidden persuaders : then and now
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003708187
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