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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
ERIM report series research in management
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Discussion paper / Tinbergen Institute
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Journal of marketing
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Food policy : economics planning and politics of food and agriculture
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Agricultural economics : the journal of the International Association of Agricultural Economists
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European Journal of Marketing
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2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria
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European Review of Agricultural Economics
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Harvard-Business-Manager : das Wissen der Besten
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Finding the keys to creativity in ad agencies : using climate, dispersion, and size to examine award performance
Verbeke, Willem J. M. I.
;
Franses, Philip Hans
;
Blanc, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 121-130
Persistent link: https://www.econbiz.de/10003808357
Saved in:
2
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
3
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
4
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
5
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
6
Meaning Matters
Puntoni, Stefano
;
Schroeder, Jonathan
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10008428587
Saved in:
7
Two Birds and One Stone
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10008885215
Saved in:
8
Finding the Keys to Creativity in Ad Agencies: Using Climate, Dispersion, and Size to Examine Award Performance
Verbeke, Willem
;
Franses, Philip
;
Blanc, Arthur
;
van …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 121-130
Persistent link: https://www.econbiz.de/10008167906
Saved in:
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