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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business ethics : JOBE
2,055
Journal of business research : JBR
775
Journal of business venturing
612
Small business economics : an entrepreneurship journal
563
International journal of entrepreneurship and small business
542
SpringerLink / Bücher
513
Journal of Business Ethics
491
International entrepreneurship and management journal
463
Journal of business ethics : JBE
440
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
380
Entrepreneurship and regional development : an international journal
358
Small business economics : an international journal
337
Entrepreneurship, theory and practice : ET & P
286
NBER working paper series
266
Technological forecasting & social change : an international journal
263
Discussion paper series / IZA
256
Journal of advertising research
246
Research policy : policy, management and economic studies of science, technology and innovation
237
Springer eBook Collection
228
The journal of technology transfer
224
International journal of advertising : the review of marketing communications
220
Working paper / National Bureau of Economic Research, Inc.
214
NBER Working Paper
207
Business ethics quarterly : the journal of the Society for Business Ethics
203
Entrepreneurship research journal : ERJ
194
European Journal of Marketing
189
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
185
International small business journal : researching entrepreneurship
182
Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu
177
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Journal of Consumer Marketing
170
CESifo working papers
168
Edward Elgar E-Book Archive
168
Journal of international entrepreneurship
168
IZA Discussion Paper
162
Strategic entrepreneurship journal : SEJ
162
Business horizons
161
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ECONIS (ZBW)
170
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1
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10
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170
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1
The current state of
advertising
ethics
: industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
Saved in:
2
The impact of violence against women in advertisements
Capella, Michael L.
;
Hill, Ronald Paul
;
Rapp, Justine M.
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 37-51
Persistent link: https://www.econbiz.de/10008860332
Saved in:
3
Violence in
advertising
: a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
Saved in:
4
Advertising
professionals' perceptions of the impact of gender portrayals on men and women : a question of
ethics
?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
5
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
6
Advertising
consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
7
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
8
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
9
A ten-year retrospective of
advertising
research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
10
"Being hooked" by editorial content : the implications for processing narrative
advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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