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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin; Plagemann, Julia; Sollwedel, Julia - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
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Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson; Bettman, James R. - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.; Driel, Irene I. van; Potter, Robert F. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
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The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge; Kramer, Thomas - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 198-212
Persistent link: https://www.econbiz.de/10011876125