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Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian; Joireman, Jeff; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
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Product placements : the impact of placement type and repetition on attitude
Homer, Pamela Miles - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 21-31
Persistent link: https://www.econbiz.de/10003892002
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When product placement goes wrong : the effects of program liking and placement prominence
Cowley, Elizabeth; Barron, Chris - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10003708172
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75
Persistent link: https://www.econbiz.de/10009241294