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Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
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"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
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African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064