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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Eisend, Martin
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Nelson, Michelle R.
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Puntoni, Stefano
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Journal of advertising : official publication of the American Academy of Advertising
European journal of operational research : EJOR
461
Management science : journal of the Institute for Operations Research and the Management Sciences
317
Journal of business research : JBR
297
Management Decision
252
European Journal of Marketing
239
International journal of advertising : the review of marketing communications
213
Journal of advertising research
212
Journal of behavioral decision making
212
Journal of Consumer Marketing
189
Journal of business ethics : JOBE
188
International journal of advertising : the quarterly review of marketing communications
186
Journal of economic behavior & organization : JEBO
186
Journal of advertising
185
Theory and decision : an international journal for multidisciplinary advances in decision science
184
Journal of marketing communications
155
SpringerLink / Bücher
149
Journal of economic psychology : research in economic psychology and behavioral economics
145
NBER working paper series
142
International journal of production research
140
Group decision and negotiation
139
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
128
Journal of risk and uncertainty : JRU
122
Europäische Hochschulschriften / 5
121
Economics letters
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Strategic Direction
112
Journal of economic theory
107
International Journal of Operations & Production Management
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Young Consumers
101
Technological forecasting & social change : an international journal
100
Omega : the international journal of management science
98
Journal of the Operational Research Society
96
International journal of production economics
92
CESifo working papers
90
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Journal of Business & Industrial Marketing
87
Journal of promotion management : JPM
87
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ECONIS (ZBW)
172
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1
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
2
Advertising
consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
3
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
4
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
5
A ten-year retrospective of
advertising
research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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6
"Being hooked" by editorial content : the implications for processing narrative
advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
7
Impact of
advertising
metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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8
The effect of
advertising
appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
Saved in:
9
The current state of
advertising
ethics : industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
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10
I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context
Thota, Sweta Chaturvedi
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10003833488
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