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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
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Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan; Shapiro, Stewart - In: Journal of advertising research 54 (2014) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M. - In: Journal of advertising research 55 (2015) 3, pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.; Astous, Alain d'; Couture, … - In: Journal of advertising research 55 (2015) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
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Integrated marketing communications (IMC) : why does it fail? ; an analysis of practitioner mental models exposes barriers of IMC implementation
Ots, Mart; Nyilasy, Gergely - In: Journal of advertising research 55 (2015) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10011296215