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The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate; Mooth, Rob; Wiesenfeld, David; … - In: Journal of advertising research 47 (2007) 4, pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
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The power of a package
Lado Cousté, Nora; Martos-Partal, Mercedes; Martínez … - In: Journal of advertising research 52 (2012) 3, pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
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Emotional branding pays off
Rossiter, John R.; Bellman, Steve - In: Journal of advertising research 52 (2012) 3, pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen; Riebe, Erica; Sharp, Byron - In: Journal of advertising research 52 (2012) 2, pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
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In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
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Brand image and brand usage : is a fourty-year-old empirical generalization still useful?
Romaniuk, Jenni; Bogomolova, Svetlana; Dall'Olmo Riley, … - In: Journal of advertising research 52 (2012) 2, pp. 243-251
Persistent link: https://www.econbiz.de/10009618391
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New brand extensions : patterns of success and failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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Digital and social media in the purchase-decision process : a special report from the advertising research foundation
Powers, Todd; Advincula, Dorothy; Austin, Manila S.; … - In: Journal of advertising research 52 (2012) 4, pp. 479-489
Persistent link: https://www.econbiz.de/10009710172
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Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E. - In: Journal of advertising research 54 (2014) 4, pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
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Multicultural marketing and the reasons why
Korzenny, Felipe - In: Journal of advertising research 48 (2008) 2, pp. 173-176
Persistent link: https://www.econbiz.de/10003742644