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Internet marketing
114
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Advertising effects
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Fulgoni, Gian M.
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Journal of advertising research
SpringerLink / Bücher
1,064
Journal of business research : JBR
347
Europäische Hochschulschriften / 5
346
Springer eBook Collection
300
Ifo Schnelldienst
242
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
202
Working paper / National Bureau of Economic Research, Inc.
197
NBER working paper series
191
Gabler Edition Wissenschaft
188
ifo Schnelldienst
168
Springer eBook Collection / Business and Economics
167
Research
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Lehrbuch
127
NBER Working Paper
123
International journal of advertising : the review of marketing communications
121
Discussion paper / Centre for Economic Policy Research
116
Journal of marketing communications
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of hospitality management
95
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Tourism management : research, policies, practice
82
Journal of promotion management : innovations in planning and applied research
79
Technological forecasting & social change : an international journal
79
Journal of internet commerce
77
Industrial marketing management : the international journal for industrial and high-tech firms
75
essentials
73
CESifo working papers
71
Electronic commerce research
71
Gabler Research
68
Psychology & marketing
67
International journal of advertising : the quarterly review of marketing communications
66
Cogent business & management
64
International journal of technology marketing : IJTMkt
63
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ECONIS (ZBW)
114
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1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
4
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
10
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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