//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Theories for marketing systems...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
69
Market research
25
Marketing
24
Vereinigte Staaten
16
Verbraucher
11
Markenartikel
9
Werbung
8
Advertising
7
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Online-Marketing
7
Advertising effects
6
Werbewirkung
6
Marketing management
5
Marketingmanagement
5
Brand
4
Communication
4
Kommunikation
4
Online-Befragung
4
Social Web
4
Social web
4
USA
4
United States
4
Web survey
4
Werbungsbetrieb
4
E-commerce
3
Electronic Commerce
3
Werbungsforschung
3
Andrew S. C. Ehrenberg
2
Brand management
2
Digitalisierung
2
Digitization
2
Internet
2
Markenführung
2
Mobile Anwendung
2
Mobile application
2
Panel
2
Panel study
2
Performance measurement
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
92
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
50
Undetermined
44
Author
All
Assael, Henry
3
Day, George S.
3
Ehrenberg, A. S. C.
3
Rubinson, Joel
3
Chang, Chun-Tuan
2
Ford, John B.
2
Fulgoni, Gian M.
2
Lange, Victor
2
Lavrakas, Paul J.
2
Lee, Yu-Kang
2
Staelin, Richard
2
Stewart, David W.
2
Thomas, Randall K.
2
Tigert, Douglas J.
2
Akaka, Melissa Archpru
1
Albano, Benjamin
1
Anderson, Evan E.
1
Anderson, W. T.
1
Angell, Catherine
1
Angell, Robert J.
1
Axelrod, Joel N.
1
Banks, Seymour
1
Bass, Frank M.
1
Bauer, Raymond A.
1
Berenson, Conrad
1
Berent, Paul H.
1
Bither, Stewart W.
1
Blankenship, A. B.
1
Blankenship, Albert Breneman
1
Bolat, Elvira
1
Bremer, John
1
Brigham, Nancy
1
Bush, Kristin
1
Campbell, Colin
1
Carlson, Les
1
Chang, Hui-Wen
1
Charlton, P.
1
Chen, Pei-Chi
1
Christodoulides, George
1
Cobbs, Joe B.
1
more ...
less ...
Published in...
All
Journal of advertising research
SpringerLink / Bücher
495
European Journal of Marketing
463
Journal of marketing research : JMR
443
Journal of business research : JBR
339
Journal of marketing
300
Journal of Food Distribution Research
208
Europäische Hochschulschriften / 5
201
Marketing Intelligence & Planning
199
Industrial marketing management : the international journal for industrial and high-tech firms
198
Management science : journal of the Institute for Operations Research and the Management Sciences
188
Jahrbuch der Absatz- und Verbrauchsforschung
168
Journal of the Academy of Marketing Science
158
European journal of operational research : EJOR
155
Journal of retailing and consumer services
155
Overseas business reports : OBR
155
Springer eBook Collection
150
Journal of retailing
149
Management Science
133
Journal of Agricultural and Applied Economics
130
Springer eBook Collection / Business and Economics
125
European journal of marketing : EJM
121
Gabler Edition Wissenschaft
118
Journal of marketing management : MM
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
International journal of production economics
112
Journal of Consumer Marketing
110
International journal of market research : JMRS ; the journal of the Market Research Society
105
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
100
Lehrbuch
96
Marketing : ZFP ; journal of research and management
95
International Food and Agribusiness Management Review
94
Journal of marketing education : JME
87
Qualitative market research : an international journal
87
Journal of macromarketing : examining the interactions among markets, marketing, and society
85
Journal of business economics : JBE
81
Marketing letters : a journal of research in marketing
81
Agricultural Economics Reports
80
Amber Waves
80
more ...
less ...
Source
All
ECONIS (ZBW)
94
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial:
Marketing
in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
Saved in:
2
The new
marketing
research imperative : it's about learning
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 7-9
Persistent link: https://www.econbiz.de/10003833713
Saved in:
3
The tactical use of mobile
marketing
: how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
4
Next-generation mobile
marketing
: how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
5
The march of mobile
marketing
: new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
6
Simplifying complexity : effectiveness measurement modeling
Sison, Marissa
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610440
Saved in:
7
How
marketing
contributes to the bottom line
Stewart, David W.
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003688987
Saved in:
8
Measuring Facebook's impact on
marketing
: the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
9
Editorial: A crisis of
marketing
conscience
Precourt, Geoffrey
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 451-452
Persistent link: https://www.econbiz.de/10009383716
Saved in:
10
Cause-related
marketing
advertising formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->