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Hard and soft constraints in media scheduling
Kluyver, Cornelis A. de - In: Journal of advertising research 18 (1978) 3, pp. 27-31
Persistent link: https://www.econbiz.de/10002225358
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Discount effects on media plans
Kaplan, Robert S.; Shocker, Allan D. - In: Journal of advertising research 11 (1971) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
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The time and the place for readership panels
Ehrenberg, A. S. C. - In: Journal of advertising research 8 (1968) 2, pp. 19-22
Persistent link: https://www.econbiz.de/10002116862
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How information is used to adopt an innovation
Engel, James F.; Blackwell, Roger D.; Kegerreis, Robert J. - In: Journal of advertising research 9 (1969) 4, pp. 3-8
Persistent link: https://www.econbiz.de/10002119670
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Nonresponse in TV meter panels
Harvey, Bill - In: Journal of advertising research 8 (1968) 2, pp. 24-27
Persistent link: https://www.econbiz.de/10002835952
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Probability assignments for the simulation of media reach and frequency
Schreiber, Robert J. - In: Journal of advertising research 8 (1968) 2, pp. 1-8
Persistent link: https://www.econbiz.de/10002788839
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Women in magazine advertisements
Sexton, Donald E.; Haberman, Phyllis - In: Journal of advertising research 14 (1974) 4, pp. 41-46
Persistent link: https://www.econbiz.de/10002799929
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Media buying controlled by sales territories
Young, Lawrence F. - In: Journal of advertising research 9 (1969) 4, pp. 11-14
Persistent link: https://www.econbiz.de/10003018871
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Matching media with markets
Sissors, Jack Z. - In: Journal of advertising research 11 (1971) 5, pp. 39-43
Persistent link: https://www.econbiz.de/10002863233
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Declarative vs. interrogative advertisement headlines
Myers, James H.; Haug, Arne F. - In: Journal of advertising research 7 (1967) 3, pp. 41-44
Persistent link: https://www.econbiz.de/10002551612