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Werbungsmittel
25
Vereinigte Staaten
6
Marktforschung
2
Nachricht
2
Programming
2
Absatzzone
1
Frankreich
1
Frauenarbeit Handel
1
Informationsverbreitung
1
Innovation
1
Israel
1
Marktpsychologie
1
UdSSR
1
Verbraucher
1
Werbung
1
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25
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Bell, William E.
1
Blackwell, Roger D.
1
Bogart, Leo
1
Callahan, Francis X.
1
Catry, Bernard R.
1
Chevalier, Michel
1
Claycamp, H. J.
1
Day, George S.
1
Ehrenberg, A. S. C.
1
Engel, James F.
1
Greene, Jerome D.
1
Guest, Lester
1
Haberman, Phyllis
1
Harvey, Bill
1
Haug, Arne F.
1
Jenssen, Ward J.
1
Kaplan, Robert S.
1
Kegerreis, Robert J.
1
Kluyver, Cornelis A. de
1
Lazer, William
1
Marc, Marcel
1
McClelland, C. W.
1
Myers, James H.
1
Ostlund, Lyman E.
1
Perry, Arnon
1
Perry, Michael
1
Petrof, John V.
1
Robertson, Thomas S.
1
Schaps, Eric
1
Schreiber, Robert J.
1
Sexton, Donald E.
1
Shocker, Allan D.
1
Sissors, Jack Z.
1
Swanson, Charles E.
1
Young, Lawrence F.
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Journal of advertising research
Management science : journal of the Institute for Operations Research and the Management Sciences
248
Operations research
160
Management science : journal of the Institute of Management Sciences ; application and theory
67
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
51
SpringerLink / Bücher
50
International journal of business information systems : IJBIS
44
American journal of agricultural economics
41
International journal of project management : the journal of The International Project Management Association
37
Matekon : translations of Russian & East European mathematical economics
37
Unternehmensforschung : Zeitschrift für die Anwendung quantitativer Methoden und neuer Techniken in der Wirtschaftsführung und praktischen Forschung ; begründet vom Institut für Statistik an der Universität Wien ; Organ der Deutschen Gesellschaft für Unternehmensforschung und der Österreichischen Fachgruppe für Unternehmensforschung ; unter Mitwirkung der Schweizerischen Vereinigung für Operations-Research
36
Zeitschrift für Operations-Research : ZOR ; mathematical methods of operations research
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
ICB research report
31
Information systems research : ISR
31
HMD : Praxis der Wirtschaftsinformatik
30
Management information systems : mis quarterly
30
European journal of operational research : EJOR
29
Journal of management information systems : JMIS
28
International journal of agile systems and management : IJASM
25
Journal of farm economics
25
IEEE transactions on engineering management : EM
24
Decision sciences : DS
23
Ekonomika i matematičeskie metody
23
Industrial Robot: An International Journal
23
Report / Institut für Ökonometrie und Operations-Research, Rheinische Friedrich-Wilhelms-Universität Bonn / OR
23
Institut für Ökonometrie und Operations Research, Universität Bonn, Report, OR
22
Journal of business economics : JBE
22
Ekonomicko-matematický obzor
21
Report / OR
21
Szigma : matematikai közgazdasági folyóirat
21
Report / Econometric Institute, Erasmus University Rotterdam
20
Lecture notes in economics and mathematical systems : LNEMS
18
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
18
Europäische Hochschulschriften / 5
17
Journal of regional science
17
Memorandum from Institute of Economics, University of Oslo
17
Operations-Research-Verfahren
17
The accounting review : a publication of the American Accounting Association
17
Mathematical studies in management science
16
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ECONIS (ZBW)
25
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1
Hard and soft constraints in media scheduling
Kluyver, Cornelis A. de
- In:
Journal of advertising research
18
(
1978
)
3
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002225358
Saved in:
2
Discount effects on media plans
Kaplan, Robert S.
;
Shocker, Allan D.
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
Saved in:
3
The time and the place for readership panels
Ehrenberg, A. S. C.
- In:
Journal of advertising research
8
(
1968
)
2
,
pp. 19-22
Persistent link: https://www.econbiz.de/10002116862
Saved in:
4
How information is used to adopt an innovation
Engel, James F.
;
Blackwell, Roger D.
;
Kegerreis, Robert J.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 3-8
Persistent link: https://www.econbiz.de/10002119670
Saved in:
5
Nonresponse in TV meter panels
Harvey, Bill
- In:
Journal of advertising research
8
(
1968
)
2
,
pp. 24-27
Persistent link: https://www.econbiz.de/10002835952
Saved in:
6
Probability assignments for the simulation of media reach and frequency
Schreiber, Robert J.
- In:
Journal of advertising research
8
(
1968
)
2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10002788839
Saved in:
7
Women in magazine advertisements
Sexton, Donald E.
;
Haberman, Phyllis
- In:
Journal of advertising research
14
(
1974
)
4
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002799929
Saved in:
8
Media buying controlled by sales territories
Young, Lawrence F.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 11-14
Persistent link: https://www.econbiz.de/10003018871
Saved in:
9
Matching media with markets
Sissors, Jack Z.
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 39-43
Persistent link: https://www.econbiz.de/10002863233
Saved in:
10
Declarative vs. interrogative advertisement headlines
Myers, James H.
;
Haug, Arne F.
- In:
Journal of advertising research
7
(
1967
)
3
,
pp. 41-44
Persistent link: https://www.econbiz.de/10002551612
Saved in:
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