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Advertising effects
269
Werbewirkung
269
Internet marketing
114
Online-Marketing
114
Advertising
104
Werbung
104
USA
74
United States
74
Consumer behaviour
72
Konsumentenverhalten
72
Fernsehwerbung
39
Television advertising
39
Social Web
32
Social web
32
Brand management
29
Markenführung
29
Brand image
23
Markenimage
23
Target group
21
Zielgruppe
21
Emotion
20
Viral marketing
19
Virales Marketing
19
Marketing management
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Marketingmanagement
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Advertising planning
17
Psychology of advertising
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Messung
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11
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11
Communication
10
Kommunikation
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Markenartikel
9
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9
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9
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English
326
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Fulgoni, Gian M.
8
Romaniuk, Jenni
8
Kennedy, Rachel
7
Bellman, Steven
6
Sharp, Byron
6
Varan, Duane
6
Ford, John B.
5
Lipsman, Andrew
5
Dahlén, Micael
4
Fulgoni, Gian
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Droulers, Olivier
3
Fay, Brad
3
Goodrich, Kendall
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nelson-Field, Karen
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Plummer, Joseph T.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Brettel, Malte
2
Campbell, Colin
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
Christodoulides, George
2
Cohen, Justin
2
Cunningham, Isabella
2
DeLorme, Denise E.
2
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Journal of advertising research
European journal of operational research : EJOR
550
Journal of business research : JBR
495
Omega : the international journal of management science
307
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
248
Journal of productivity analysis
248
Journal of retailing and consumer services
248
International journal of advertising : the quarterly review of marketing communications
243
International journal of advertising : the review of marketing communications
241
International journal of internet marketing and advertising : IJIMA
229
Socio-economic planning sciences : the international journal of public sector decision-making
215
SpringerLink / Bücher
207
Psychology & marketing
161
Applied economics
154
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Journal of the Operational Research Society
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
134
International journal of hospitality management
129
Journal of promotion management : innovations in planning and applied research
123
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Technological forecasting & social change : an international journal
122
Energy economics
117
Journal of the Operational Research Society : OR
115
Springer eBook Collection
114
Tourism management : research, policies, practice
114
Management science : journal of the Institute for Operations Research and the Management Sciences
108
European Journal of Operational Research
103
International journal of electronic marketing and retailing : IJEMR
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information systems research : ISR
88
Journal of Productivity Analysis
88
MPRA Paper
88
The journal of product & brand management
86
Journal of air transport management
84
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
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ECONIS (ZBW)
326
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1
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326
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1
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
2
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
3
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
4
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
5
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
6
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
7
Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.
;
Mane, Sherrill
;
Laszlo, Joe
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
Saved in:
8
The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
Saved in:
9
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
10
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
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