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Steigerung der Markeneffizienz...
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Advertising effects
269
Werbewirkung
269
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
127
Werbung
127
USA
81
United States
81
Internet marketing
73
Online-Marketing
73
Fernsehwerbung
43
Television advertising
43
Brand management
33
Markenführung
33
Social Web
30
Social web
30
Brand image
26
Markenimage
26
Emotion
22
Target group
22
Zielgruppe
22
Psychology of advertising
20
Werbepsychologie
20
Brand
19
Markenartikel
19
Marketing management
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Marketingmanagement
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Advertising planning
16
Werbeplanung
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Viral marketing
15
Virales Marketing
15
Communication
13
Kommunikation
13
Measurement
13
Messung
13
Media usage
11
Mediennutzung
11
Großbritannien
10
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English
382
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Kennedy, Rachel
10
Romaniuk, Jenni
9
Ford, John B.
8
Fulgoni, Gian M.
8
Bellman, Steven
7
Varan, Duane
7
Dahlén, Micael
6
Sharp, Byron
6
Campbell, Colin L.
5
LaTour, Michael S.
5
Precourt, Geoffrey
5
Berthon, Pierre R.
4
Keller, Ed
4
Lipsman, Andrew
4
Nenycz-Thiel, Magda
4
Pitt, Leyland F.
4
Carlson, Les
3
Chang, Chun-Tuan
3
Droulers, Olivier
3
Fay, Brad
3
Koslow, Scott
3
Krishen, Anjala S.
3
LaTour, Kathryn A.
3
Levine, Brian
3
Merchant, Altaf
3
Milfeld, Tyler
3
Plummer, Joseph T.
3
Pounders, Kathrynn
3
Reid, Leonard N.
3
Riebe, Erica
3
Rosengren, Sara
3
Russell, Cristel Antonia
3
Sands, Sean
3
Scheinbaum, Angeline Close
3
Sorensen, Herb
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Bates, Kenneth
2
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Journal of advertising research
Journal of business research : JBR
2,882
Journal of retailing and consumer services
1,973
Technological forecasting & social change : an international journal
1,548
Research policy : policy, management and economic studies of science, technology and innovation
1,316
NBER working paper series
1,262
Working paper / National Bureau of Economic Research, Inc.
1,071
SpringerLink / Bücher
1,062
NBER Working Paper
973
International journal of hospitality management
818
International journal of consumer studies
772
Psychology & marketing
729
Management science : journal of the Institute for Operations Research and the Management Sciences
634
Technovation : the international journal of technological innovation, entrepreneurship and technology management
628
Technology analysis & strategic management
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
International journal of innovation management
562
Industrial marketing management : the international journal for industrial and high-tech firms
518
Discussion paper / Centre for Economic Policy Research
499
International journal of technology management : IJTM
456
Strategic Direction
454
European Journal of Marketing
449
Economics of innovation and new technology
442
Working paper
436
Journal of open innovation : technology, market, and complexity
430
Finance research letters
429
European journal of marketing : EJM
428
CESifo working papers
425
MPRA Paper
423
Discussion paper
417
Springer eBook Collection
417
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
413
Journal of Consumer Marketing
407
Cogent business & management
405
Journal of marketing research : JMR
398
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
380
The journal of brand management : an international journal
376
Journal of marketing
372
International journal of production economics
371
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ECONIS (ZBW)
383
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383
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1
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
2
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
3
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
4
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
5
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
6
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
7
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
8
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
9
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
10
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
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