Narrow search
Showing 1 - 6 of 6
Cover Image
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Cover Image
Stop the music!
Sheehan, Brian; Tsao, James; Pokrywczynski, James - In: Journal of advertising research 52 (2012) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Cover Image
The power of Citizen-group public-policy advertising : messages don’t need third-party validation to increase salience among pockets of voters
Bergan, Daniel; Risner, Genevieve - In: Journal of advertising research 52 (2012) 4, pp. 405-420
Persistent link: https://www.econbiz.de/10009710183
Cover Image
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam; Viedma del Jesus, Maria Isabel; … - In: Journal of advertising research 55 (2015) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Cover Image
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Cover Image
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie; Miller, Leonie; Stirling, Joanna; … - In: Journal of advertising research 56 (2016) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10011628659