//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Développement et validation de...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
39
Markenartikel
39
Advertising effects
26
Werbewirkung
26
Emotion
25
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
17
Werbung
17
Brand management
13
Markenführung
13
Brand image
8
Fernsehwerbung
8
Markenimage
8
Television advertising
8
USA
6
United States
6
Internet marketing
5
Neuroscience
5
Neurowissenschaften
5
Online-Marketing
5
Cognition
3
Großbritannien
3
Kognition
3
Marketing
3
Measurement
3
Messung
3
Psychology of advertising
3
United Kingdom
3
Werbepsychologie
3
Advertising planning
2
Australia
2
Australien
2
Biometrics
2
Biometrie
2
Charitable organization
2
Children
2
China
2
Consumer goods industry
2
Creativity
2
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
64
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Language
All
English
64
Author
All
Kennedy, Rachel
4
Chang, Chun-Tuan
2
Dahlén, Micael
2
Hartnett, Nicole
2
Keller, Kevin Lane
2
Levine, Brian
2
Nenycz-Thiel, Magda
2
Phua, Peilin
2
Scarpi, Daniele
2
Singh, Jaywant
2
Trinh, Giang
2
Acharya, Manaswini
1
Al-Shuaili, Ahmed Hamed
1
Amarantini, David
1
Aristoff, Mandy
1
Bakopoulos, Vassilis
1
Bao, Yeqing
1
Baronello, John
1
Batagelj, Zenel
1
Beal, Virginia
1
Bellman, Steve
1
Bellman, Steven
1
Berg, Hanna
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Boshoff, Christo
1
Bottomley, Paul A.
1
Brettel, Malte
1
Briggs, Rex
1
Bülbül, Cenk
1
Cao, Jiaqi
1
Chakrabarti, Ronika
1
Chan, Terri H.
1
Chang, William Li
1
Chen, Rocky Peng
1
Chiu, Chung-Kit
1
Chu, Ying-Yu Marcos
1
Clancy, Kevin J.
1
Cockrill, Antje
1
Colliander, Jonas
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
542
Journal of retailing and consumer services
328
The journal of brand management : an international journal
318
International journal of hospitality management
228
The journal of product & brand management
224
Psychology & marketing
161
SpringerLink / Bücher
117
Tourism management : research, policies, practice
117
European journal of marketing : EJM
112
Journal of consumer research : JCR ; an interdisciplinary bimonthly
111
Journal of business ethics : JOBE
109
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of Product & Brand Management
80
Marketing letters : a journal of research in marketing
77
Asia Pacific journal of marketing and logistics
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
Journal of marketing communications
69
Journal of travel and tourism marketing
69
Journal of marketing management : MM
68
NBER working paper series
67
International journal of contemporary hospitality management
66
Journal of marketing
66
Journal of economic psychology : research in economic psychology and behavioral economics
65
Journal of hospitality marketing & management
65
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
63
Journal of marketing research : JMR
63
The service industries journal
62
Cogent business & management
60
Journal of the Academy of Marketing Science
60
Marketing intelligence & planning
60
International journal of consumer studies
57
Journal of business and psychology
57
The journal of consumer marketing
57
European journal of marketing
56
Journal of strategic marketing
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
2
The tactical use of mobile marketing : how adolescents' social networking can best shape
brand
extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
3
The march of mobile marketing : new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
4
Emotional engagement : how television builds big brands at low attention
Heath, Robert
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
Saved in:
5
Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
Saved in:
6
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
7
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
8
How green should you be : can environmental associations enhance
brand
performance?
Montoro-Rios, Francisco Javier
;
Luque Martínez, Teodoro
; …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 547-563
Persistent link: https://www.econbiz.de/10003797980
Saved in:
9
The interactive authority of
brand
Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
10
Using
brand
websites to build brands online : a product versus service
brand
comparison
Dou, Wenyu
;
Krishnamurthy, Sandeep
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->