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The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro - In: Journal of advertising research 49 (2009) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
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How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro; Katsukura, Akihiro; Nishiyama, Mamoru - In: Journal of advertising research 47 (2007) 2, pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
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Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
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A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
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Has the time finally come for the medium of the future? : research on mobile advertising
Okazaki, Shintaro; Barwise, Patrick - In: Journal of advertising research 51 (2011), pp. 59-71
Persistent link: https://www.econbiz.de/10009127010
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THE MOBILE MOMENT - The Tactical Use of Mobile Marketing: How Adolescents' Social Networking Can Best Shape Brand Extensions
Okazaki, Shintaro - In: Journal of advertising research 49 (2009) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10008241773
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How Mobile Advertising Works: The Role of Trust In Improving Attitudes and Recall
Okazaki, Shintaro; Katsukura, Akihiro; Nishlyama, Mamoru - In: Journal of advertising research 47 (2007) 2, pp. 165-178
Persistent link: https://www.econbiz.de/10007752876
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Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-118
Persistent link: https://www.econbiz.de/10009962928
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MOBILE - Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising
Okazaki, Shintaro; Barwise, Patrick - In: Journal of advertising research 51 (2011) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10008993733