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Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
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Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje; Parsonage, Isobel - In: Journal of advertising research 56 (2016) 4, pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
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The impact of victims' imagery on charity crowdfunding campaigns : how photos of victims doing nothing to help themselves elicit fewer donations
Buskila, Gadi; Perez, Dikla - In: Journal of advertising research 62 (2022) 4, pp. 385-396
Persistent link: https://www.econbiz.de/10013532007
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How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao; Li, Tongmao; Zhou, Zhimin - In: Journal of advertising research 64 (2024) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
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Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
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Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina; Plummer, Joseph T. - In: Journal of advertising research 50 (2010) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
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The power of emotional appeals in advertising : the influence of concrete versus abstract affect on time-dependent decisions
Bülbül, Cenk; Menon, Geeta - In: Journal of advertising research 50 (2010) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10003991908
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Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve - In: Journal of advertising research 47 (2007) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
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Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan - In: Journal of advertising research 47 (2007) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.; Rabino, Samuel - In: Journal of advertising research 47 (2007) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10003609584