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Advertising effects
269
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234
Advertising
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Consumer behaviour
88
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Ford, John B.
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Kennedy, Rachel
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Sharp, Byron
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Dahlén, Micael
8
Fulgoni, Gian M.
8
Romaniuk, Jenni
8
Bellman, Steven
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Koslow, Scott
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Campbell, Colin L.
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Varan, Duane
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5
Pitt, Leyland F.
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4
Lipsman, Andrew
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Stafford, Marla Royne
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Stipp, Horst
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Wind, Yoram
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Beard, Fred K.
3
Berthon, Pierre R.
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Droulers, Olivier
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Tevi, Alexander
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Thorbjørnsen, Helge
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West, Douglas C.
3
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Journal of advertising research
Journal of business research : JBR
588
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
279
International journal of advertising : the review of marketing communications
254
Technological forecasting & social change : an international journal
236
Journal of marketing communications
235
Research policy : policy, management and economic studies of science, technology and innovation
200
Journal of advertising
192
NBER working paper series
178
Journal of business ethics : JOBE
172
Psychology & marketing
172
European Journal of Marketing
159
International journal of production research
155
Journal of promotion management : JPM
151
Working paper / National Bureau of Economic Research, Inc.
140
Journal of Consumer Marketing
137
European journal of operational research : EJOR
136
NBER Working Paper
134
Journal of retailing and consumer services
131
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
130
Industrial marketing management : the international journal for industrial and high-tech firms
123
European journal of marketing : EJM
119
Cogent business & management
117
International journal of hospitality management
116
International journal of management reviews : IJMR
114
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of management : JOM
112
SpringerLink / Bücher
109
International journal of production economics
105
Journal of marketing
103
Journal of marketing research : JMR
102
CESifo working papers
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of promotion management : innovations in planning and applied research
97
Working paper
97
International journal of consumer studies
95
International journal of contemporary hospitality management
93
International journal of internet marketing and advertising : IJIMA
93
Journal of historical research in marketing
93
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ECONIS (ZBW)
412
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1
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10
of
412
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1
When do
advertising
parodies hurt? : the power of
humor
and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
2
What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
Saved in:
3
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous
advertising
differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
4
Ad bites : toward a theory of ironic
advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
5
The
effectiveness
of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
6
Research on
advertising
in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
7
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
8
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its
effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
9
Use and abuse of cultural elements in multicultural
advertising
Burgos, David
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10003742647
Saved in:
10
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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