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A literature survey on the usa...
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Internet marketing
114
Online-Marketing
114
Advertising effects
57
Werbewirkung
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Consumer behaviour
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Social Web
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Fulgoni, Gian M.
6
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
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3
Appiah, Osei
2
Bellman, Steven
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Edelman, Benjamin
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Singh, Nitish
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Journal of advertising research
European journal of operational research : EJOR
682
Journal of business research : JBR
430
International journal of production research
427
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
243
Computers & operations research : and their applications to problems of world concern ; an international journal
217
Journal of retailing and consumer services
216
International journal of internet marketing and advertising : IJIMA
213
Omega : the international journal of management science
212
International journal of production economics
207
SpringerLink / Bücher
194
Technological forecasting & social change : an international journal
189
Journal of the Operational Research Society
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Opsearch : journal of the Operational Research Society of India
130
Operational research : an international journal
127
Socio-economic planning sciences : the international journal of public sector decision-making
123
Group decision and negotiation
120
International journal of advertising : the review of marketing communications
120
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
119
International journal of business information systems : IJBIS
118
IEEE transactions on engineering management : EM
115
Journal of marketing communications
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Springer eBook Collection
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
International journal of services and operations management
105
Tourism management : research, policies, practice
103
International journal of hospitality management
100
International journal of productivity and quality management : IJPQM
99
Journal of the Operational Research Society : OR
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
International journal of electronic marketing and retailing : IJEMR
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of air transport management
94
International journal of logistics systems and management
92
Information systems research : ISR
87
Journal of business economics and management
83
Industrial marketing management : the international journal for industrial and high-tech firms
82
Electronic commerce research
79
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ECONIS (ZBW)
114
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1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
4
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah
;
Cole, Sally
;
Fayer, Amy
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward
;
Gossieaux, François
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
Saved in:
10
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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