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When are apps worth paying for? : how marketers can analyze the market performance of mobile apps
Stocchi, Lara; Guerini, Carolina; Michaelidou, Nina - In: Journal of advertising research 57 (2017) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10011756521
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Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon; Shin, Dong-Hee - In: Journal of advertising research 57 (2017) 3, pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
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The rise of the digital omnivore : what it means for advertisers, publishers, and app developers
Fulgoni, Gian M. - In: Journal of advertising research 55 (2015) 2, pp. 115-119
Persistent link: https://www.econbiz.de/10011296273
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What do we know about mobile media and marketing?
Ford, John B. - In: Journal of advertising research 57 (2017) 3, pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
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Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent; O'Raghallaigh, Eamonn - In: Journal of advertising research 58 (2018) 1, pp. 12-15
Persistent link: https://www.econbiz.de/10011875486
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Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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Nielsen personalizes the mobile shopping app
Cameron, Dave; Gregory, Chris; Battaglia, Daryl - In: Journal of advertising research 52 (2012) 3, pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
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Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc; Ashok, Kalidas; Maksimova, Olga; … - In: Journal of advertising research 51 (2011) 4, pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
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How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro; Katsukura, Akihiro; Nishiyama, Mamoru - In: Journal of advertising research 47 (2007) 2, pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
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The impact of SMS advertising on members of a virtual community
Nantel, Jacques; Sekhavat, Yasha - In: Journal of advertising research 48 (2008) 3, pp. 363-374
Persistent link: https://www.econbiz.de/10003768834