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Brand
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Journal of advertising research
Journal of business research : JBR
343
The journal of brand management : an international journal
298
NBER working paper series
285
Discussion paper series / IZA
278
NBER Working Paper
235
Working paper / National Bureau of Economic Research, Inc.
229
Journal of retailing and consumer services
210
The journal of product & brand management
202
IZA Discussion Paper
195
Young consumers : insight and ideas for responsible marketers
179
Journal of fashion marketing and management
163
International journal of consumer studies
123
Psychology & marketing
103
European journal of marketing : EJM
82
Journal of health economics
78
Journal of vocational behavior
78
SpringerLink / Bücher
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Asia Pacific journal of marketing and logistics
65
Working paper
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The journal of consumer marketing
63
Journal of international consumer marketing
60
Journal of career development
58
World Bank E-Library Archive
55
Journal of marketing communications
51
Economics of education review
49
International journal of retail & distribution management
48
CESifo working papers
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Journal of marketing
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Policy research working paper : WPS
46
Journal of strategic marketing
45
Marketing intelligence & planning
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Applied economics
42
Journal of human resources : JHR
39
Journal of promotion management : JPM
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
49
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1
Tradition meets technology : can mass customization succeed in China?
Song, Kun
;
Fiore, Ann Marie
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 506-522
Persistent link: https://www.econbiz.de/10003797961
Saved in:
2
An investigation into slogan design on creating slogan-
brand
alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
3
The tactical use of mobile marketing : how adolescents' social networking can best shape
brand
extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
4
The march of mobile marketing : new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
5
Emotional engagement : how television builds big brands at low attention
Heath, Robert
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
Saved in:
6
Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
Saved in:
7
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
8
Luck of the draw : creating Chines
brand
names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
9
How green should you be : can environmental associations enhance
brand
performance?
Montoro-Rios, Francisco Javier
;
Luque Martínez, Teodoro
; …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 547-563
Persistent link: https://www.econbiz.de/10003797980
Saved in:
10
The interactive authority of
brand
Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
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