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Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas; Thaichon, Park - In: Journal of retailing and consumer services 32 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011556639
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Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa; Waller, David; Thaichon, Park; Hiram Ting; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park - In: Journal of retailing and consumer services 34 (2017), pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
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Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas; El Moujahid, Othmane; Thaichon, Park - In: Journal of retailing and consumer services 36 (2017), pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011598664