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Marketing ethics and the techniques of neutralization
Vitell, Scott J. - In: Journal of business ethics : JOBE 6 (1987) 6, pp. 433-438
Persistent link: https://www.econbiz.de/10001037595
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin; Christensen, Lars Bech - In: Journal of business ethics : JOBE 156 (2019) 4, pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
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A text mining-based review of cause-related marketing literature
Guerreiro, João; Rita, Paulo; Trigueiros, Duarte - In: Journal of business ethics : JOBE 139 (2016) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10011609444
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Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang; Tang, Guiyao; Jin, Jiafei; Li, Ji; Paillé, … - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 479-500
Persistent link: https://www.econbiz.de/10010493858
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.; Park, Jiwoo - In: Journal of business ethics : JOBE 130 (2015) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426