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Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun; Yao, Shanji; Govind, Rahul - In: Journal of business ethics : JOBE 160 (2019) 4, pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
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Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit; Martin, Kelly D. - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
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Market orientation, corporate social responsibility, and business performance
Brik, Anis Ben; Rettab, Belaid; Mellahi, Kamel - In: Journal of business ethics : JOBE 99 (2011) 3, pp. 307-324
Persistent link: https://www.econbiz.de/10008990577
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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Social enterprises and the performance advantages of a Vincentian marketing orientation
Miles, Morgan P.; Verreynne, Martie-Louise; Luke, Belinda - In: Journal of business ethics : JOBE 123 (2014) 4, pp. 549-556
Persistent link: https://www.econbiz.de/10010489756
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Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang; Tang, Guiyao; Jin, Jiafei; Li, Ji; Paillé, … - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 479-500
Persistent link: https://www.econbiz.de/10010493858
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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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The methodology in empirical sales ethics research : 1980 - 2010
McClaren, Nicholas - In: Journal of business ethics : JOBE 127 (2015) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10010490780