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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
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Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo; Kim, Ho; Lee, Gene Moo; Jang, Sungha - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
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Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
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Social media for socially responsible firms : analysis of Fortune 500’s twitter profiles and their CSR/CSIR ratings
Lee, Kiljae; Oh, Won Yong; Kim, Namhyeok - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 791-806
Persistent link: https://www.econbiz.de/10010237023
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The impact of interactive corporate social responsibility communication on corporate reputation
Eberle, David; Berens, Guido A. J. M.; Li, Ting - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 731-746
Persistent link: https://www.econbiz.de/10010237028
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How does corporate social responsibility engagement influence word of mouth on Twitter? : evidence from the airline industry
Tam Thien Vo; Xiao, Xinning; Ho, Shuk Ying - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 525-542
Persistent link: https://www.econbiz.de/10012030756
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Capturing online presence : hyperlinks and semantic networks in activist group websites on corporate social responsibility
Bakker, Frank G. A. de; Hellsten, Iina - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 807-823
Persistent link: https://www.econbiz.de/10010237021
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Tweetjacked : the impact of social media on corporate greenwash
Lyon, Thomas P.; Montgomery, A. Wren - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 747-757
Persistent link: https://www.econbiz.de/10010237027
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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg; Dolen, Willemijn M. van; Kolk, Ans - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 695-707
Persistent link: https://www.econbiz.de/10010237030