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Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo; Kim, Ho; Lee, Gene Moo; Jang, Sungha - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
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How does corporate social responsibility engagement influence word of mouth on Twitter? : evidence from the airline industry
Tam Thien Vo; Xiao, Xinning; Ho, Shuk Ying - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 525-542
Persistent link: https://www.econbiz.de/10012030756
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Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
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The impact of interactive corporate social responsibility communication on corporate reputation
Eberle, David; Berens, Guido A. J. M.; Li, Ting - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 731-746
Persistent link: https://www.econbiz.de/10010237028
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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
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Identity bias in negative word of mouth following irresponsible corporate behavior : a research model and moderating effects
Antonetti, Paolo; Maklan, Stan - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 1005-1023
Persistent link: https://www.econbiz.de/10011867329
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Building trust between consumers and corporations : the role of consumer perceptions of transparency and social responsibility
Kang, Jiyun; Hustvedt, Gwendolyn - In: Journal of business ethics : JOBE 125 (2014) 2, pp. 253-265
Persistent link: https://www.econbiz.de/10010432206
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The perceptions of consumers regarding online retailers' ethics and their relationship with consumers' general internet expertise and word of mouth : a preliminary analysis
Román, Sergio; Cuestas, Pedro J. - In: Journal of business ethics : JOBE 83 (2008) 4, pp. 641-656
Persistent link: https://www.econbiz.de/10003789031