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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Luxury goods"
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Value brands : cheap or trendy...
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Luxury goods
Consumer behaviour
2,272
Konsumentenverhalten
2,272
Brand management
527
Markenführung
527
Brand image
458
Markenimage
458
Beziehungsmarketing
393
Relationship marketing
393
Brand
318
Markenartikel
313
Advertising effects
278
Werbewirkung
278
Social Web
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Social web
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Internet marketing
272
Online-Marketing
272
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202
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Emotion
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Online retailing
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Online-Handel
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Customer satisfaction
163
Kundenzufriedenheit
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Viral marketing
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Virales Marketing
162
Luxusgüter
156
Einzelhandel
128
Retail trade
128
Dienstleistungsqualität
126
Personality psychology
126
Persönlichkeitspsychologie
126
Service quality
126
Marketing management
113
Marketingmanagement
113
Corporate Social Responsibility
96
Corporate social responsibility
96
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96
Perception
84
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156
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156
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Ko, Eunju
14
Valette-Florence, Pierre
9
Seo, Yuri
8
Shukla, Paurav
6
Balabanis, George
4
Kapferer, Jean-Noël
4
Phau, Ian
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Kessous, Aurélie
3
Khalifa, Dina
3
Laurent, Gilles
3
Parguel, Béatrice
3
Rosendo-Rios, Veronica
3
Septianto, Felix
3
Stathopoulou, Anastasia
3
Thomsen, Thyra Uth
3
Bazi, Saleh
2
Belk, Russel W.
2
Borah, Sourav Bikash
2
Boukis, Achilleas
2
Cervellon, Marie-Cécile
2
Chandon, Jean-Louis
2
Christodoulides, George
2
Donvito, Raffaele
2
Godey, Bruno
2
Gorton, Matthew
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Holmqvist, Jonas
2
Jain, Varsha
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
Kim, Angella J.
2
Koronaki, Eirini
2
Kreuzer, Maria
2
Lowrey, Tina M.
2
Megehee, Carol M.
2
Pantano, Eleonora
2
Park, Minjung
2
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Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
78
The journal of brand management : an international journal
55
Journal of fashion marketing and management
51
The journal of product & brand management
36
International journal of hospitality management
27
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
Psychology & marketing
25
International journal of retail & distribution management
21
International marketing review
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
15
Journal of travel and tourism marketing
14
The Oxford handbook of luxury business
14
International journal of consumer studies
13
Marketing intelligence & planning
12
SpringerLink / Bücher
12
Luxury marketing : a challenge for theory and practice
11
Journal of consumer behaviour
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Cogent business & management
9
Journal of revenue and pricing management
9
Sustainable Luxury : An International Perspective
9
Developing successful global strategies for marketing luxury brands
8
European journal of marketing
8
Journal of hospitality marketing & management
8
Journal of strategic marketing
8
Marketing : ZFP ; journal of research and management
8
The Cornell hospitality quarterly
8
The journal of consumer marketing
8
Transportation research / E : an international journal
8
International journal of contemporary hospitality management
7
International journal of retail and distribution management
7
International journal of wine business research : IJWBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing management : MM
7
Qualitative market research : an international journal
7
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ECONIS (ZBW)
156
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1
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Teen attitudes toward luxury
fashion
brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
Saved in:
4
Special issue:
Fashion
marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
5
Asymmetrical effects of past experiences with genuine
fashion
luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
Saved in:
6
Fashion
marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
The effect of religious commitment and global identity on purchase intention of luxury
fashion
products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
9
Exploring materialistic bandwagon behaviour in online
fashion
consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
10
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
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