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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
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Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu; Jain, Kokil; Behl, Abhishek; Pereira, Vijay; … - In: Journal of business research : JBR 139 (2022), pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
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Alleviating demand uncertainty for seasonal goods : an analysis of attribute-based markdown policy for fashion retailers
Namin, Aidin; Soysal, Gonca P.; Ratchford, Brian Thomas - In: Journal of business research : JBR 145 (2022), pp. 671-681
Persistent link: https://www.econbiz.de/10013197941
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Mainolfi, Giada - In: Journal of business research : JBR 120 (2020), pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao; Liang, Xiaoning; Moon, Hakil - In: Journal of business research : JBR 120 (2020), pp. 321-329
Persistent link: https://www.econbiz.de/10012417134