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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew; Rice, Dan Hamilton; Fennell, Patrick; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
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Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A. (contributor) - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10001179343
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Effects of odd pricing on price recall
Schindler, Robert M. - In: Journal of business research : JBR 19 (1989) 3, pp. 165-177
Persistent link: https://www.econbiz.de/10001086870
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing; Wang, Zetao; Liu, Hongju - In: Journal of business research : JBR 142 (2022), pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478