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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Positive marketing : introduction to the special section
Lerman, Dawn; Shefrin, Hersh - In: Journal of business research : JBR 68 (2015) 12, pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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International industrial marketing : special section
In: Journal of business research : JBR 32 (1995) 1, pp. 19-90
Persistent link: https://www.econbiz.de/10001174760
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Industrial buyer behavior at trade shows : implications for selling effectiveness
Bello, Daniel C. - In: Journal of business research : JBR 25 (1992) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10001127039
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When it's good management to sacrifice market share
Anterasian, Cathy - In: Journal of business research : JBR 19 (1989) 3, pp. 187-213
Persistent link: https://www.econbiz.de/10001086868
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Self-esteem, role stress, and job satisfaction among marketing managers
Howell, Roy D. - In: Journal of business research : JBR 15 (1987) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10001029672
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Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus - In: Journal of business research : JBR 13 (1985) 5, pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
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Member-organization connection impacts in affinity marketing
Fock, Henry; Chan, Allan K. K.; Yan, Dengfeng - In: Journal of business research : JBR 64 (2011) 7, pp. 672-679
Persistent link: https://www.econbiz.de/10009151725