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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Theory"
~type_genre:"Article in journal"
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Consumer behaviour
Theory
Konsumentenverhalten
1,971
Brand management
448
Markenführung
448
Brand image
384
Markenimage
384
Beziehungsmarketing
368
Relationship marketing
368
Brand
283
Markenartikel
272
Social Web
225
Social web
225
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198
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198
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168
Online-Handel
168
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159
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155
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155
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151
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151
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145
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145
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128
Virales Marketing
128
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123
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123
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121
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121
Personality psychology
113
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113
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105
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100
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81
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78
Marketingmanagement
78
Corporate Social Responsibility
73
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73
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72
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71
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32
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1,968
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8
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1,976
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20
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19
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1,976
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Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Casaló, Luis V.
6
Christodoulides, George
6
Das, Gopal
6
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
Journal of retailing and consumer services
1,932
International journal of consumer studies
760
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
308
Journal of retailing
304
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Marketing letters : a journal of research in marketing
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of marketing
277
Journal of the Academy of Marketing Science
268
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
1,976
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1
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Consumer
brand
curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
4
Teen attitudes toward luxury
fashion
brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
Saved in:
5
Determinants of in-store price knowledge for packaged products : an empirical study in a Chilean
hypermarket
Olavarrieta, Sergio
;
Hidalgo, Pedro
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1759-1766
Persistent link: https://www.econbiz.de/10009683137
Saved in:
6
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
7
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
8
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
9
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
10
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
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