Narrow search
Showing 1 - 10 of 160
Cover Image
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish; Mills, Hamish; Lee, Craig; Soscia, Isabella - In: Journal of business research : JBR 112 (2020), pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Cover Image
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Cover Image
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Cover Image
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
Cover Image
Satisfaction with service recovery : perceived justice and emotional responses
Río-Lanza, Ana Belén del; Vázquez Casielles, Rodolfo; … - In: Journal of business research : JBR 62 (2009) 8, pp. 775-781
Persistent link: https://www.econbiz.de/10003861043
Cover Image
Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz - In: Journal of business research : JBR 63 (2010) 2, pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
Cover Image
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Cover Image
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
Cover Image
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Cover Image
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877