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Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
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Evolutionary motives and food behavior modeling in romantic relationships
Richerson, Rob; Mead, James A.; Li, Wenjing - In: Journal of business research : JBR 120 (2020), pp. 509-519
Persistent link: https://www.econbiz.de/10012417159
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What women want? : how contextual product displays influence women's online shopping behavior
González, Eva M.; Meyer, Jan-Hinrich; Paz … - In: Journal of business research : JBR 123 (2021), pp. 625-641
Persistent link: https://www.econbiz.de/10012435369
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Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth; Bhatnagar, Amit; Gauri, Dinesh Kumar - In: Journal of business research : JBR 154 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
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Are they playing by the same rules? : a consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062
Persistent link: https://www.econbiz.de/10003896907
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Response-time measurement of group purchasing-decision power structures
Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of business research : JBR 60 (2007) 7, pp. 711-719
Persistent link: https://www.econbiz.de/10003484200
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Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
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Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-650
Persistent link: https://www.econbiz.de/10003982103
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of business research : JBR 65 (2012) 5, pp. 692-700
Persistent link: https://www.econbiz.de/10009528782