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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Purpose and object of anti-consumption
Iyer, Rajesh; Muncy, James A. - In: Journal of business research : JBR 62 (2009) 2, pp. 160-168
Persistent link: https://www.econbiz.de/10003810534
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Understanding luxury consumption in China : consumer perceptions of best-known brands
Zhan, Lingjing; He, Yanqun - In: Journal of business research : JBR 65 (2012) 10, pp. 1452-1460
Persistent link: https://www.econbiz.de/10009620140
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Impact of self on attitudes toward luxury brands among teens
Gil, Luciana A.; Kwon, Kyong-nan; Good, Linda K.; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1425-1433
Persistent link: https://www.econbiz.de/10009620145
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The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.; Voyer, Benjamin G. - In: Journal of business research : JBR 67 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
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Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations
Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2171-2177
Persistent link: https://www.econbiz.de/10009787905