//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing Handbook
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
393
United States
355
Marketing management
323
Marketingmanagement
323
Consumer behaviour
195
Konsumentenverhalten
195
Marketing
163
Marktforschung
119
Market research
89
Firm performance
83
Unternehmenserfolg
83
Relationship marketing
76
Beziehungsmarketing
75
Brand management
70
Markenführung
70
Theorie
70
Theory
70
Innovation
61
Brand image
47
Markenimage
47
International marketing
42
Internationales Marketing
42
Marketing theory
39
Market orientation
38
Marketingtheorie
38
Strategic management
38
Strategisches Management
38
Internet marketing
36
Online-Marketing
36
Business start-up
33
Unternehmensgründung
33
Bibliometrics
32
Bibliometrie
32
Brand
32
Corporate Social Responsibility
32
Corporate social responsibility
32
Markenartikel
31
KMU
30
SME
30
Absatz
29
more ...
less ...
Online availability
All
Undetermined
398
Free
3
Type of publication
All
Article
931
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
851
Aufsatz in Zeitschrift
851
Collection of articles of several authors
28
Sammelwerk
28
Conference paper
6
Konferenzbeitrag
6
Conference proceedings
3
Konferenzschrift
3
Case study
2
Fallstudie
2
more ...
less ...
Language
All
English
884
Undetermined
60
Author
All
Ko, Eunju
12
Laroche, Michel
9
Viswanathan, Madhu
7
Huarng, Kun-Huang
6
Lim, Weng Marc
6
Babin, Barry J.
5
Sharma, Piyush
5
Sirgy, M. Joseph
5
Woodside, Arch G.
5
Zhou, Kevin Zheng
5
Hunt, Shelby D.
4
Jafari, Aliakbar
4
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Oghazi, Pejvak
4
Sivakumar, K.
4
Walsh, Gianfranco
4
Bartikowski, Boris
3
Baumgarth, Carsten
3
Beatty, Sharon E.
3
Brettel, Malte
3
Calantone, Roger J.
3
Choi, Yung Kyun
3
Darden, William R.
3
El-Bassiouny, Noha
3
Futrell, Charles M.
3
Howell, Roy D.
3
Hyman, Michael R.
3
Kim, Sang Jin
3
Kipnis, Eva
3
Koller, Monika
3
Krishen, Anjala S.
3
Lumpkin, James R.
3
Madhavaram, Sreedhar
3
Malshe, Avinash
3
Marr, M. Wayne
3
Miles, Morgan P.
3
Murphy, Patrick E.
3
Palacios Marqués, Daniel
3
Peterson, Robert A.
3
more ...
less ...
Published in...
All
Journal of business research : JBR
Working paper / National Bureau of Economic Research, Inc.
11,415
NBER working paper series
3,461
The American economic review
2,402
Discussion paper / Centre for Economic Policy Research
1,883
Discussion paper series / IZA
1,816
American journal of agricultural economics
1,565
The journal of finance : the journal of the American Finance Association
1,455
The review of economics and statistics
1,452
NBER Working Paper
1,359
The review of financial studies
1,340
Applied economics
1,208
Working paper
1,117
SpringerLink / Bücher
1,012
Economic review
927
Southern economic journal
906
IZA Discussion Papers
898
Journal of banking & finance
883
Economic inquiry : journal of the Western Economic Association International
870
Economics letters
870
Monthly labor review : MLR
859
National tax journal
850
Finance and economics discussion series
846
Journal of financial economics
839
Journal of financial and quantitative analysis : JFQA
810
The journal of futures markets
798
Journal of human resources : JHR
765
CESifo working papers
757
Journal of money, credit and banking : JMCB
743
Business horizons
699
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
690
The journal of law & economics
646
The quarterly journal of economics
638
Challenge
633
American economic journal : a journal of the American Economic Association
605
Health affairs : at the intersection of health, health care, and policy
599
ILR review : the journal of work and policy
595
European journal of operational research : EJOR
574
Journal of labor economics
547
more ...
less ...
Source
All
ECONIS (ZBW)
944
Showing
1
-
10
of
944
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
2
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
3
Tribute to a
marketing
legend : commemorating the contributions of Shelby D. Hunt with implications for the future of
marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
4
Chartering
marketing
strategy and
marketing
management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
5
Ethnic
marketing
practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
6
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
7
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
8
Bridging
marketing
theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
9
Green
marketing
orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
10
A resource-based view of stakeholder
marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->