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The effect of trust on customer contact personnel strategic behavior and sales performance in a service environment
Pappas, James M.; Flaherty, Karen E. - In: Journal of business research : JBR 61 (2008) 9, pp. 894-902
Persistent link: https://www.econbiz.de/10003730778
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The role of customer contact employees as external customers : a conceptual framework for marketing strategy and future research
Dabholkar, Pratibha A.; Abston, Kristie A. - In: Journal of business research : JBR 61 (2008) 9, pp. 959-967
Persistent link: https://www.econbiz.de/10003731209
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
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Special issue : Applications of system dynamics in marketing
Richardson, George P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766573
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Optimal pricing, production rate, and quality under learning effects
Lin, Pei-Chun - In: Journal of business research : JBR 61 (2008) 11, pp. 1152-1159
Persistent link: https://www.econbiz.de/10003766636
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Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.; Melville, Nigel; Plice, Robert K. - In: Journal of business research : JBR 61 (2008) 11, pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651
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An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü; Mryteza, Victoria - In: Journal of business research : JBR 62 (2009) 2, pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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When do firms invest in offensive and/or defensive marketing?
Bridges, Eileen; Freytag, Per V. - In: Journal of business research : JBR 62 (2009) 7, pp. 745-749
Persistent link: https://www.econbiz.de/10003862037