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Psychology of advertising
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Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
76
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Economica
37
SpringerLink / Bücher
32
Working paper / National Bureau of Economic Research, Inc.
27
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of international economics
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Közgazdasági szemle : a magyar Tudományos Akadémia Közgazdaságtudományi Bizottságának folyóirata
20
The Cambridge handbook of psychology and economic behaviour
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Springer eBook Collection
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The journal of socio-economics
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Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
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Bangladesh journal of political economy
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Happiness, economics and politics : towards a multi-disciplinary approach
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Document / Commission of the European Communities
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EUI working papers
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Journal of economic literature
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Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
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Wirtschaft und Statistik : WISTA
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Discussion paper / Centre for Economic Policy Research
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Economie et statistique
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Konsum und Verhalten
11
L' action économique des grandes villes en France et à l'étranger : actes du Colloque international tenu à Orléans des 11 et 12 décembre 1985
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Les PME dans les systèmes économiques contemporains : [Nice, 24 et 25 janvier 1985]
11
Living Standards Measurement Study working paper
11
Papers and proceedings of the ... biennial conference of the Bangladesh Economic Association
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The American economic review
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Wirtschaftswissenschaft
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American journal of agricultural economics
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Discussion paper series / Harvard Institute of Economic Research
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Edward Elgar E-Book Archive
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Land economics : applied research on environmental resources
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ECONIS (ZBW)
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1
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
2
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
3
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
4
Multi-sensory sculpting (MSS) : eliciting embodied brand knowledge via multi-sensory metaphors
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1325-1331
Persistent link: https://www.econbiz.de/10009756013
Saved in:
5
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
6
Why Susie owns Starbucks : the name letter effect in security selection
Knewtson, Heather S.
;
Sias, Richard W.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1324-1327
Persistent link: https://www.econbiz.de/10008747482
Saved in:
7
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
Saved in:
8
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
9
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
Saved in:
10
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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