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Estimating promotional effects...
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Einzelhandel
192
Retail trade
186
Consumer behaviour
139
Konsumentenverhalten
139
Sales promotion
59
Verkaufsförderung
59
Beziehungsmarketing
51
Relationship marketing
51
Online retailing
43
Online-Handel
43
Retailing
28
Brand management
26
Markenführung
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E-commerce
25
Electronic Commerce
25
Distribution channel
23
Vertriebsweg
23
Preismanagement
22
Pricing strategy
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Brand image
20
Customer satisfaction
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Kundenzufriedenheit
20
Markenimage
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Dienstleistungsqualität
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Service quality
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Marketing management
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Marketingmanagement
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Store design
16
Internet marketing
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Online-Marketing
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Advertising effects
11
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Chebat, Jean-Charles
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Choi, Jeonghye
3
Cowan, Kirsten
3
Kaltcheva, Velitchka D.
3
Aiello, Gaetano
2
Al-Nabhani, Khalid
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Brenes, Esteban R.
2
Chatterjee, Promothesh
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Cho, Yoon-na
2
Choi, Seung-chan
2
Choo, Ho Jung
2
Ciravegna, Luciano
2
Dennis, Charles
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Dutta, Sujay
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Epstein, Leonardo D.
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Falk, Tomas
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Feng, Cong
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Garaus, Marion
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Goodstein, Ronald Charles
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Hawkins, Del I.
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Japutra, Arnold
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Ko, Eunju
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Lee, Seung Hwan Mark
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Martín Herrán, Guiomar
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McLean, Graeme J.
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2
Nordfält, Jens
2
O'Neill, Michael F.
2
Oghazi, Pejvak
2
Ortinau, David J.
2
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Journal of business research : JBR
Journal of retailing and consumer services
708
Journal of retailing
362
The international review of retail, distribution and consumer research
243
International journal of retail & distribution management
232
European journal of operational research : EJOR
190
International journal of production economics
189
International Journal of Retail & Distribution Management
153
Management science : journal of the Institute for Operations Research and the Management Sciences
109
SpringerLink / Bücher
106
International journal of retail and distribution management
98
Journal of marketing
84
NBER working paper series
83
Ifo Schnelldienst
82
Ifo-Schnelldienst
81
Manufacturing & service operations management : M & SOM
74
Working paper / National Bureau of Economic Research, Inc.
70
NBER Working Paper
67
Production and operations management : an international journal of the Production and Operations Management Society
64
International journal of production research
63
Omega : the international journal of management science
62
Journal of the Academy of Marketing Science
59
European journal of marketing : EJM
58
Handelsforschung
58
Journal of marketing research : JMR
58
Transportation research / E : an international journal
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
European retail research
53
Psychology & marketing
52
The service industries journal
51
International journal of electronic marketing and retailing : IJEMR
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
European Journal of Marketing
46
Europäische Hochschulschriften / 5
46
Journal of promotion management : JPM
46
International journal of industrial organization
44
Gabler Edition Wissenschaft
41
Schriften zur Handelsforschung
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
Marketing intelligence & planning
36
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ECONIS (ZBW)
241
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1
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
2
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
Saved in:
3
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
4
Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Saved in:
5
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
6
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
7
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
8
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
9
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
10
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
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