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Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.; Hill, Matthew D.; Kelly, G. Wayne - In: Journal of business research : JBR 115 (2020), pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
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Developing and validating a psychometric shopper-based mall equity measure
El Hedhli, Kamel; Chebat, Jean-Charles - In: Journal of business research : JBR 62 (2009) 6, pp. 581-587
Persistent link: https://www.econbiz.de/10003853687
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Vulnerability of global brands to negative feedback effects
Milberg, Sandra J.; Sinn, Francisca - In: Journal of business research : JBR 61 (2008) 6, pp. 684-690
Persistent link: https://www.econbiz.de/10003707066
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Perceived quality and image : when all is not "rosy"
Homer, Pamela Miles - In: Journal of business research : JBR 61 (2008) 7, pp. 715-723
Persistent link: https://www.econbiz.de/10003709478
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The impact of quality uncertainty without asymmetric information on market efficiency
Izquierdo, Segismundo S.; Izquierdo, Luis R. - In: Journal of business research : JBR 60 (2007) 8, pp. 858-867
Persistent link: https://www.econbiz.de/10003499829
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How corporate reputation, quality, and value influence online loyalty
Caruana, Albert; Ewing, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
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Signaling quality with new product preannouncements : vaporware and the role of reference quality
Jung, Heonsoo - In: Journal of business research : JBR 64 (2011) 11, pp. 1251-1258
Persistent link: https://www.econbiz.de/10009380508