Narrow search
Showing 1 - 10 of 41
Cover Image
Developing and validating a psychometric shopper-based mall equity measure
El Hedhli, Kamel; Chebat, Jean-Charles - In: Journal of business research : JBR 62 (2009) 6, pp. 581-587
Persistent link: https://www.econbiz.de/10003853687
Cover Image
Vulnerability of global brands to negative feedback effects
Milberg, Sandra J.; Sinn, Francisca - In: Journal of business research : JBR 61 (2008) 6, pp. 684-690
Persistent link: https://www.econbiz.de/10003707066
Cover Image
Perceived quality and image : when all is not "rosy"
Homer, Pamela Miles - In: Journal of business research : JBR 61 (2008) 7, pp. 715-723
Persistent link: https://www.econbiz.de/10003709478
Cover Image
The impact of quality uncertainty without asymmetric information on market efficiency
Izquierdo, Segismundo S.; Izquierdo, Luis R. - In: Journal of business research : JBR 60 (2007) 8, pp. 858-867
Persistent link: https://www.econbiz.de/10003499829
Cover Image
How corporate reputation, quality, and value influence online loyalty
Caruana, Albert; Ewing, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
Cover Image
Signaling quality with new product preannouncements : vaporware and the role of reference quality
Jung, Heonsoo - In: Journal of business research : JBR 64 (2011) 11, pp. 1251-1258
Persistent link: https://www.econbiz.de/10009380508
Cover Image
Managing customer experiences in online product communities
Nambisan, Priya; Watt, James - In: Journal of business research : JBR 64 (2011) 8, pp. 889-895
Persistent link: https://www.econbiz.de/10009228986
Cover Image
Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Wang, Kai-yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-815
Persistent link: https://www.econbiz.de/10009229006
Cover Image
Supplier inferences to enhance private label perceptions
Olson, Erik L. - In: Journal of business research : JBR 65 (2012) 1, pp. 100-105
Persistent link: https://www.econbiz.de/10009549704
Cover Image
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Lee, Jin Kyun; Lee, Byung-kwan; Lee, Wei-Na - In: Journal of business research : JBR 66 (2013) 3, pp. 354-363
Persistent link: https://www.econbiz.de/10009720291